Emotional Credit
Crawl inside the head of lenders, your audience, and find the keys to turning the credit industry possibilities to your benefit.
Building your credit requires self-awareness. True self-awareness is the ability to step into another's shoes and discover the world through their eyes. This is a basic and critical concept: How others see us often does not match how we see ourselves.
We look for fresh, memorable ways into the hearts and minds of lenders, to engage on as many levels as possible. With open-ended questioning we gather responses through informal conversations. We tease-out what lenders think and especially how they feel about you, and what pictures they carry around in their heads. We evoke responses, using these techniques to reach past the public face and natural human defenses and dig into the basis for lending practices.
We gather a wealth of data about individual lenders in unique ways, uncovering commonalities, and learn the thinking and dynamic that much larger groups project upon credit worthiness.
We live credit. Finding what you don't know that you know.
All while watching your credit profile grow.