Competitive Analysis
We take a cue from , Winston Churchill, "The further backward you can look, the further forward you can see." Understanding how competing lenders position themselves allows us to learn from their mistakes and successes, and act in a distinctive and powerful way as we redefine the possibilities within the credit industry.
A competitive analysis is key to this understanding. How do lenders position themselves? What types of conversations are common among them? Do their positioning strategies project a similar attitude? Do their similarities offer us an opportunity to step in?
Quantifying the tone and strength of lender positioning is an empowering foundation as we move forward. It helps us decide where we need to go in redefining the possibilities within the industry.